Beverly Hills has a long standing reputation for having one of the highest beauty standards in the United States. Beverly Hills is a portion of the Greater Los Angeles area in California that is know to be home to a great many celebrities and movie stars. This is why it is renowned for its beauty and elegance. It is also known for its cut throat nature of discarding those who are not young enough, fit enough or attractive enough. For this reason, the residents of Beverly Hills fight tooth and nail to keep their appearances flawless at all costs.
Fitness is taken very seriously in Beverly Hills. Most residents have personal trainers and rigorous exercise routines to keep their body fat percentage low and their muscles tightly toned. Skin care is a huge industry in Beverly Hills. This may be basic cosmetic care in the form of spa treatments, facials and skin creams, or it may be in more large scale, permanent alterations such as laser therapy or electrolysis. Hair maintenance is taken very seriously in Beverly Hills, warranting regular visit to the salon for cuts, styling, coloring and treating. Fingernails and toenails are always polished, manicured and pedicured.
One of the things that makes the beauty industry in Beverly Hills unique is that it is the plastic surgery capitol of the United States. Beverly Hills and the celebrity culture centered around Hollywood are what earned Los Angeles the nickname “Silicone Valley” for the incredible amount of plastic surgery that can be found there. In other parts of the world, plastic surgery is rare, but in Beverly Hills, it is incredibly common and is considered the standard. Residents share contact information with one another for their plastic surgeons and recommend one another for procedures. Some people use plastic surgery tastefully while others have conspicuously taken it too far. There is no denying that plastic surgery in Beverly Hills is a very prominent part of the beauty culture.